Analytics Setup
You can't improve what you can't measure. We set up analytics and search reporting correctly from launch, so the data is there when you need it.
What analytics does a business website need?
At minimum, a business website should have Google Analytics configured to track visits and key actions (like form submissions or calls), and Google Search Console connected to show how the site performs in Google Search — both set up correctly from launch, not added as an afterthought once data is already being missed.
Analytics isn’t about vanity numbers — it’s the feedback loop that tells you whether your website is actually generating customers, and where visitors are dropping off if it isn’t.
Set up before you need it, not after
The most common analytics mistake is adding it months after launch, by which point there’s no historical data to compare against. We configure Google Analytics and Search Console as a standard part of every launch.
Tracking what actually matters
Page views alone don’t tell you much. We configure event tracking for the actions that actually indicate a potential customer — form submissions, phone clicks, WhatsApp clicks — so the data reflects real business outcomes, not just traffic volume.
Features included
- Google Analytics setup with key conversion events tracked
- Google Search Console verification and sitemap submission
- Tracking for CTA clicks, form submissions, and WhatsApp/phone clicks
- Privacy-conscious configuration, only loading when properly configured
- A plain-language explanation of what the data means
Key benefits
See what's actually working
Which pages bring visitors, and which calls to action they respond to.
Catch search issues early
Search Console surfaces indexing or crawl problems before they cost visibility.
Set up once, correctly
Retroactively fixing analytics can mean losing months of usable data — we configure it correctly at launch.
Frequently asked questions
Do you load tracking scripts even if I haven't set up an analytics account yet?
No — tracking scripts only load once real analytics IDs are configured. We don't load placeholder or default tracking.
Will analytics slow down my website?
Configured correctly, analytics has a negligible performance impact — we avoid bloated third-party scripts that would undermine page speed.